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Main causes of changes in liver coloration in poultry
Manuel Contreras, DVM, MS, Diplomate ACPV, Agrimprove
Manuel Contreras, DVM, MS, Diplomate ACPV, Agrimprove

Abstract
In many poultry markets around the world where chicken viscera are commonly sold in supermarkets, the appearance of the liver is very important for marketing purposes. Customers have a tendency to associate the health status of the birds with the color of the livers displayed in the shelves in stores.